Fountains & Entrepreneurship

The Art of Integrating Aquatic Elements into Corporate Architecture
Fountains & Entrepreneurship

A custom-made fountain turns out to be the design element that best encompasses and transmits all the sensations and emotions defined in the project concept. The market evolves quickly, and, often, many companies are forced to make a greater effort to keep up, especially in terms of image: an in-depth study of the company image before opening up to the market or an effective restyling, after years of communication always based on the same design, they are the winning key to communicating your values and addressing your desired targets in a targeted manner. A new company headquarters enriched by a fountain becomes a pole of attraction for customers and workers: a body of water is something new and compelling, which instills well-being and generates amazement, because every time you look at it the image you obtain is never the same, but changes with the lights, the climate, the seasons, the furnishings.

More and more often we find ourselves creating fountains or bodies of water for companies: sometimes we work with newly established companies, other times with historic companies that are restoring and re-functionalizing their spaces, expanding or reorganizing them in response to the new needs that the work requires.


We start from the basic principle that we must build respecting the environmental context. Being sustainable is a prerogative for companies, so much so that in recent years it has become a key point shared by the majority of entrepreneurs. For years, sustainability guidelines have directed people towards the famous “3 Ps of sustainability“, i.e. a triangle whose vertices are People – Planet – Profit, so that companies can no longer afford to ignore even one of these three elements and therefore it is necessary to think and act as an integral part of a social, environmental and economic system. This means that a company cannot survive the profound transformations of the global economy and adapt to emerging challenges if it does not implement this process of fair and balanced integration between People, Planet, and Profit.


Fountains offer great flexibility, both in terms of size and in the types of water features, and therefore allow designers to focus on the functionality and emotionality they offer and their aesthetic impact on the environment. In the case of company headquarters, it is straightforward to find, both inside and outside, mirrored fountains, which have a particularity that makes them unique: whatever the size of the mirrored surface, it generates a particular and engaging effect that amplifies the surrounding architecture and the sense of beauty. In addition to the aesthetic/emotional aspect, water can lower the temperature of the surrounding environment, actively contributing to the well-being of the people who live there.

The company chose to create a fountain because it is a potentially artistic element, which enriches the space and increases its value. A fountain represents the company and becomes a meeting and sharing place for guests, customers, and workers.

In planning, designing, and composing elegant and contemporary spaces, in full respect of the brand’s philosophy, a re-functionalization of the spaces is achieved, mainly given by awareness and knowledge built through experience. In this way, existing buildings are regenerated and integrated or transformed into new structures, where the most innovative solutions are applied that adapt to the most recent regulations regarding the safety and well-being of working environments.


When it comes to including a fountain in a project, creativity takes shape, and ideas are given free rein so that the brand can present itself on the market in a new guise, tailor-made according to its specific needs and objectives.

In Italy the wine business has always been a very strong, competitive, and constantly growing sector: the excellence of Made-in-Italy, Italy occupies first place in the world ranking of producers, in which it holds an 18% share of the total. Over the years, Forme d’Acqua has collaborated several times with architects who were creating projects for wineries, such as Giusti Wine, for which the architect Armando Guizzo has designed an original five-story underground cellar dominated by vineyards. For the creation of the open-air square, an expedient was sought that would solve the problem of supporting the ground while minimizing the visual impact of the architectural context in the environment. It was decided to create an imposing fountain, created by two contiguous inclined water walls, 20 m and 27 m wide and 8 m high. The water flowing down the sliding surfaces creates an effect similar to a waterfall, a large veil of water that instills tranquillity and generates a sense of mental and physical well-being.


Remaining in the food and wine sector, we have Cantina 2020 an agricultural company from Medolla (MO) entirely dedicated to organic and eco-sustainable viticulture, for which we created external fountains flush with the floor with foaming devices and a large rainwall, which create a setting for the tastings and events that take place outside the cellar. The entire structure was designed and built following a modern concept, with the sole objective of obtaining a quality product through maximum respect for the territory: the long fountain flush with the floor has walkways while foaming nozzles create volume and dynamism to design. The large Rainwall is placed at the entrance to welcome and create a scenographic backdrop; this large curtain of water is made up of 308 nozzles that cover an area 8 m high and 4 m wide.


Among the places of work and doing, understood as places of emphasis and diffusion of that doing, both functional and evocative, which generates quality, the mirror fountain created for the new technological center of Arneg spa deserves a mention. It is an outdoor reflecting fountain flush with the floor next to the main building. The body of water extends over a surface of 1000m2, which becomes an element of attraction even from inside the building: the large windows overlooking the pool generate a double reflection, the water and the glass, the horizontal and the vertical, which arouses positive sensations and reconnections with the environment and the territory. The entire project bears the signature of architects Barbara Bogoni and Francesco Cancelliere of the Polytechnic of Milan, who created a concept aimed at optimizing the research process.


From subtle changes to complete overhauls from top to bottom, updating your corporate image is an integral and strategic part of the growth and evolution of brands. These fountains are born from a shared creativity between designers and water craftsmen, products destined to become landmarks of the territory and the productive landscape to which they belong.

The mirrored fountain creates fascinating reflective spaces embedded in urban areas, expanding their image and showcasing engaging scenography, which suggests a different point of view of the surrounding architecture. Linear profiles, often used to outline pedestrian and driveway passages, create still bodies of water, but which can bring reality to life thanks to small expedients, such as an overflow on one side or an overflow. A mirrored fountain gives greater modernity and attractiveness to a space to be redeveloped, while water features and dynamic fountains liven up the surrounding environment, creating a particular attraction that entertains people through different scenarios and settings.


Susanna Dei Rossi

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